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Overview

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Daily active users

Acquisition → activation

Absolute users, and conversion from the step above

Upgrade flow

Where paid intent is won or lost

What to look at

Generated from this window only

Sign-in methods

How people actually get in

Most viewed screens

Where attention goes after onboarding

Onboarding drop-off

Where people stop before value

Top failure reasons

What users hit when something refuses

Errors

Events the app reported as broken

Why upgrade links were blocked

Storefront and App Review gating

Launch waitlist

Accounts created before billing opened

Grant access

Give someone a paid plan without paying, for a fixed window

Grant history

Who granted what, to whom, and why

Metric glossary